"Serving the best meats for the best people!"
El Rancho is a pioneering steakhouse in the city, with a simple goal: to serve the best meats, to the best people. With a picturesque, rural and rustic feel, the brand delivers all these attributes in balance with the added value of each dish prepared in the kitchen.
The concept behind the visual identity is to use all the elements of the cow, such as the texture of its skin, the leather that is produced, as well as the image of the animal itself, bringing references from large American farms with a rustic and authorial atmosphere to the House.
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Client — El Rancho, Brasil
Task — Brand Identity & Visual Direction
Designer — Matheus Machado, Brasil
Studio — Machado Design Studio, Brasil
Task — Brand Identity & Visual Direction
Designer — Matheus Machado, Brasil
Studio — Machado Design Studio, Brasil
