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Permission To Move
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Permission To Move | Three Easy Steps to Recover from Chronic Pain
I tried to be in the position of a person with chronic pain that Is going to watch this video.

Empathize with their despair, but thinking in hope motivation and relief, as the main feelings I wanted to bring on the table.
Represent the idea of someone listening you and understanding your pain, like a warm hug full of support and with some solutions too.

This piece also had an huge mix of different styles, I didn't want to being disconnect from one part to another but at the same time I wanted to show this different personalities, so as someone that is dealing with pain and has good and bad days I show a big diversity of moods, but keeping the "nature" of the piece anchored to a single character.
As we know someone that has huge pain can show different faces but Is the same person after all. 


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We had the pleasure to team up with Australian Physiotherapist and author Dave Moen and to work along with his team on this mixed-media film for his second book “Permission To Move”, which takes a whole new perspective on how to treat chronic pain.
Needless to say that this was a dream project. We are known for being restless minds and working with such a vast range of techniques and styles was definitely a creative boost. We loved having so much freedom and the chance to carefully select which way to go to best communicate each of the concepts through the film.
Such a fun project to work on, and doing it along with a group of crazy talented friends just made it better.
Visit niceshit.tv for the full case study.
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Credits:
Directed & Produced by Niceshit
Creative Direction: Carmen Angelillo, Guido Lambertini & Rodier Kidmann
EP: Agusta Timotea
Music & Sound Design: Aimar Molero
Art Direction: Carmen Angelillo & Rodier Kidmann
Animation Direction: Guido Lambertini
Design & Illustration: Fede Kanno, Cesar Pelizer, Juan Molinet, Martín Salfity, Carmen Angelillo & Rodier Kidmann
Animation & Clean Up: Erik Righetti, Leo Campasso, Sebastian Baptista, Margarita Rojas, Martin Salfity, Cesar Pelizer, Carmen Angelillo, Guido Lambertini & Rodier Kidmann
Puppets & Set Construction: Gacy Sarubbi
DOP: Agus Verrastro & Pablo Alfieri
Camera: Agus Verrastro & Pablo Alfieri
BTS Photography: Agusta Timotea
Camera Assistant & BTS Edit: Bruno Cosoli
Compositing & Color Correction: Matías Mastrogiano & Agus Verrastro
Storyboard: Carmen Angelillo, Guido Lambertini & Rodier Kidmann
Special thanks to Ingi Guðjónsson & Hamill Industries
Permission To Move
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Permission To Move

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Published:

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