The story behind this project is simple. 

You have a VOD-application that is a little bit outdated from technological and emotional standpoint. 

I wasn't responsible for tech. My goal was to breath a new life into it and develop some fresh ideas for the product. 

Russian marketing is a rough battlefield of functional advantages without any bright idea behind a product.  

"Some may have 8000 movies on their VOD platforms. We have 9000". That is a typical message that possible subscribers of streaming services receive all the time via different channels of communication. But do you really think that bigger is always better? 

I had an idea to establish an emotional connection with our new subscribers. 

I am not the one to push and force people. I still believe it is possible to sound convincing when you find the right audience. 

My fellow designer and I decided to understand how these right people would look like and came up with these very emotional characters. 

Independent, intelligent, little bit selfish and self assured. Preferring to process all the incoming information by themselves. In love with progress and science.

That's why we establish this connection using visuals and words. The slogan for this campaign can be translated as "See it for yourself". 

We don't want to push. We only make an offer. You are the one to decide whether you accept it or not. You are the one to see it for yourself. 

We are connected. 

This girl is a "patient zero" of this project. Don't care if it may sound strange but we fell in love with this image. The only thing that was left to do was some kind of a sign this character was using our app in particular.

The pupil of her eye says it all. 

We had a bunch of these beautiful faces. And we wanted them to communicate not only with audience but also among themselves. 

That's why we came up with an idea of a double poster. These two guys have a lil chat about what to watch. 

A guy with a beard: what to watch?

A guy with freckles: see it for yourself (an offer with a price tag follows)

Or we have a different situation here, when a father is given a perfect and affordable solution. And it feels like your kid would act the same way. 

A father: What would you like to watch?

A kid: Cartoons, movies and lots more for only 99 rubles a month!

Walking past these posters in the streets or near schools/kindergardens you find yourself in the middle of a conversation with interesting characters. And words they say may sound very appealing to you and your family members. 

The project is developing. We have some information that we need to distribute in all possible channels like social media etc. 

Option one: promo poster 

Option two: original content promo poster 

Option three: slider on a front page.

You can see a preview of a next banner on the right side while looking at the main banner in the center of a slider. This gives you a feeling like there is a never-ending list of "must see" shows.

Option four: stories, TikTok etc 

Well, me and my colleagues had some real fun working on this project. And some of presented elements were brought to life and were used by the department of marketing.