PAURA and C41 present GALLERIA PAURA by Vittorio Valigi
Galleria Paura represents a cultural and artistic institution that enhances a contemporary aesthetic approach,
inspired by an endless dialogue between past, present and future. On one side the eclectic Magna Graecia
with its classic iconography, while on the other the simplicity of the daily things and the bold street attitude.
A concept that lives in the middle of sacred and profane.

Directed and shot on film by Luca A. Caizzi

Mythological creatures and marbled suggestions speak each other and serve as framework for a documentary
where a bunch of cool kids celebrate their youth through the unconscious and naive violation of a location historical immersed.
Moved by curiosity, they are claiming back their personal freedom thanks to digitalization and social networks.

Shots by Carlo Banfi
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A manifesto of 12 declarations on what we stand for and what we would like to achieve: each of them is visually displayed
with Instagram Reels, to combine new creators’ social language with the beauty of antiquity. The project was developed
in collaboration with the Facebook Creative Shop, Facebook internal creative department that works on innovative projects.
This is an exclusive digital collection’s launch totally on Reels which was also used as production tool to shot the entire campaign and express in chapters a tale made of craftsmanship, innovation and culture. 

See all the Instagram Reels on Paura's IG profile

CREDITS

Danilo Paura, designer & artistic director
Vittorio Valigi, curator
Ramona Tabita, stylist

C41, creative production company
Nico Carrassi, creative director
Walter Jr. Cassetta, strategist
Alice De Santis, producer
Luca A. Caizzi, director
Carlo Banfi, photographer
Edoardo Achilli, Reels director
Margherita Freyrie, editor
Music by KLAUS

In collaboration with
Facebook Creative Shop


Galleria PAURA
Published:

Galleria PAURA

PAURA and C41 present GALLERIA PAURA by Vittorio Valigi Galleria Paura represents a cultural and artistic institution that enhance a contemporar Read More

Published: