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    Ed Kenley Ford needed to rebrand and change up the ads they were using. They decided to go with the tagline The Softer Side of Tough. These ads i… Read More
    Ed Kenley Ford needed to rebrand and change up the ads they were using. They decided to go with the tagline The Softer Side of Tough. These ads illustrate that they sell tough trucks but have a very soft sell approach. Read Less
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