Maggi
Maggi is an international brand of seasonings, instant soups, and noodles.
Objective: - Image building and recall.
Problem: - Maggi was banned couple of years ago which damaged its image completely.
Solution: - Though banned, there were many loyal consumers who still preferred Maggi as their favourite snack.
Maggie is a food which can be eaten at any time, occasion and mood. I decided to add a nostalgic aspect in this campaign, which most of the Maggi consumers can relate with.
Proposition: - Buy me because, you can eat me any time and occasion.
This is a practice project which I had completed during the pandemic (2020).
Follow me on Instagram for more updates: - @artist_shivam_bharti
