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    OBJECTIVE For this project, you will develop a design construct of your choosing. In the case of this project, however, the medium, the tenor, an… Read More
    OBJECTIVE For this project, you will develop a design construct of your choosing. In the case of this project, however, the medium, the tenor, and the specific subject matter should serve to benefit the organization for which you are designing. INTENTIONS ROAM promotional packaging focuses on their backpack lines. The packaging also acts as a functional pin-hole camera for iPhones (3, 4, 4s, or 5). The driving force of the concept comes from within the company name being ROAM and their current marketing scheme of using Instagram and photography to document one’s travels. The target audience is fairly broad when it comes to who would purchase a backpack. Read Less
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