I created these illustrations for an internship at a sustainability startup, Brightly.eco. These four "personas" reflect four "personalities" central to the company's user base. Clockwise from top left, the personalities are called "Slow Fashionista," "Kind Mind," "Good Folk," and "Wild Thing." 

In the first draft I used four distinct colors to distinguish the personalities. For the second draft I was asked to revisit the same idea using a pastel color scheme.