The Tennessee Titans were entering the NFL playoffs with a strong momentum, and the creative team wanted to capitalize on this excitement with a compelling visual narrative. They sought a fresh and modern design that would capture the essence of their mantra, "Never Satisfied," while maintaining consistency with the team's established brand guidelines.

I collaborated with the Tennessee Titans creative and social media team to develop visually engaging content for their playoff campaign. Our objective was to create a cohesive look and feel for social media graphics, in-game graphics, and other promotional materials that aligned with the team's messaging and brand identity.

Our target audience consisted of passionate Titans fans who follow the team through various digital channels, attend games, and participate in fan events. Additionally, we aimed to appeal to casual NFL viewers and attract new supporters interested in learning more about the team.

VP Creative Director: Surf Melendez
Photography: Tennessee Titans