EN
OlaKai is a brand that was born from the desire to provide people with a sustainable fashion consumption experience. The company is an e-commerce, with its own production of shirts with Hawaiian style. The challenge was to design an authentic brand, with a visual language that would translate the Aloha spirit into its colors and shapes. A light and relaxed brand, which values the values of empathy, collaboration, connectivity and sustainable awareness.
Nature was our first source of inspiration. For this reason, we rely on the golden ratio, found in the fern bud and in the movement of the waves, to guide the construction of the symbol. The second inspiration was the Polynesian Aboriginal cultures, whose heritage is present in the Hawaiian region. Of the ancient peoples, the most recurring symbolism is linked to the Maori. The symbols "moana" and "koru" are directly linked to the energy of nature and the life of the sea, which is also the meaning of the brand name, written in the native language.
The intense and vibrant colors reflect this positive atmosphere. In the unfolding of the identity, the prints were composed of elements characteristic of the Hawaiian flora and a representation of the waves. This entire visual universe makes up OlaKai's worldview and authentic and conscious style, which combines the colorful prints, affectionate warmth and positivity of Hawaii.