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    What if... we could save lives with just an image?
    Published:
The Dutch Association For Traffic Victims strives to promote better road safety. So the creative department at Ogilvy Amsterdam created this ad to raise awareness for the fact that one out of ten traffic victims is actually a pedestrian…
 
 
print ad text: 'One out of ten traffic victims is a pedestrian.'
It did well in the international awards scene. It got a Bronze Epica, a nomination at Eurobest, a Merit Award for The One Show Print and a Merit Award at The One Show for Outdoor.
additional credits: Pepijn Rooijens (art), Edsard Schutte (copy), Jan-Willem Smits (art)
 
 
 
 
 
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