Reworked the entire branding of Afric'An Sima. An app to find black owned shops and services in Switzerland. The old interface was difficult to navigate but also lacked personnality.

Here you can see part of the process of finding the new branding. We decided to keep the original colors of the brand but simplify the logo and make it usable on a lot of different mediums. We can imagine it as the app icon but also as a print in the future.

Here you can see my color study : A "grey scaled" version of each color and a light and dark version. The color of the text on top was carefully chosen to improve lisibility. This simple page makes it easy for me to compare which combinaison would work best.

We kept the user flow pretty simple and straight forward. People come on this app to find a shop or services. The user experience is improved as the old interface was difficult to navigate and add to many features.

How I wanted to used pictograms and also banners. The upper one would appear as the original logo disapears - can be seen on the next picture.