The team at Douwe Egberts asked us to find a unique way to communicate their out-of-home-at-home proposition.
We were driven by the client’s specific research outcomes to find a way of bringing real baristas onto the pack. Studies reveal that consumers are as much as 80% more likely to respond to images of human faces above all else.
Client Jacobs Douwe Egberts
Studio Design Bridge
Creative Lead Benjamin Farrell
Designer Mateja Drenik
Photography &Styling Lukkien
Our proposition for the packaging - use it as a canvas for a full-bleed photograph of the café environment. Invite the consumer into the café with a literal snapshot, depicting our baristas with welcoming smiles and a perfect coffee ready and waiting.
