Jennifer Bailey's profile

Body text explorations

Body Text explorations
When exploring body type there were so many factors that needed to be looked into, that I had to take a very methodical approach. Working through column width, text size, font weight, kerning leading tracking, I was able to see and learn how all these affect how you read the text given and what it changes when you see the text on the page. How dark does the page become? What stands out? What is more or less readable? 

And obviously, this had to be in serif and sans serif texts. My choices were Garamond and Calibri. 
Body text explorations
Published:

Body text explorations

Published: