Illustrations for Paradores de Turismo de España - 2021 Calendar
The starting point was to create a continuous landscape that covered the different months of the year, highlighting the environmental values of the varied Spanish geography. An approach that was very attractive to me to exploit the graphic possibilities of my style, characterized by the prominent use of line and synthesis through geometry. The result was a composition of a very elongated horizontal format, from which the illustrations for each month have been extracted. The line served me to connect many of the months, through the layout of mountains, rivers or the horizon of the sea. The line is also present in vibrant textures for the rain, the trees or the movement of the water. There is a great variety of trees, plants, animals and other elements of the landscape according to each season. Geometry is very present in all these figures, with it I have sought to synthesize every detail and bring clarity to the whole. In tune with this simplicity in the forms, I chose a reduced chromatic range of cheerful tones well contrasted with each other.
Illustrations: Carlos Arrojo
Art Direction: Nacho Padilla
Design: Paradores
Animation: Raquel Lobo
Pencil sketches + finals
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January
February
March
April
May
June
July
August
September
October
November
December
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Fauna that inhabits the calendar
Advertising campaign in the center of Madrid
Hope you liked it and thanks for watching!
If you are interested in learning about this style check out my course in Domestika:
