Thjnk Hamburg + DDB&Co Istanbul + Voden Digital
Audi A3 Sportback: “Harder, better,
faster, stronger''
Task:
To visualise the vehicle’s multitude of innovative product features in Audi’s signature style.
Solution:
Tjhink Hamburg used the driving force of the Daft Punk track “Harder, better, faster, stronger” to highlight the key attributes of the new Audi A3 Sportback. The ad’s visual style picked up the elements of modern music videos and mixed these with progressive car photographs and tongue-in-cheek moments. In this way, the artwork of print ads folllowed the TV Film.
Turkey Adaptation: DDB&Co Istanbul
ECD: Karpat Polat / CD: Hande Guler / CW: Caglar Uzunca / AD: Hande Guler - Cagrı Kara
