I was delighted to work in collaboration with Cohe Studio to create an illustration series for a Vietnamese street coffee brand – Kafa.
Kafa is a widely favored stop-shop in Hanoi capital for any coffeeholic. The name Kafa is derived from “Kaffa” – the origin land of coffee in the country of Ethiopia. Kafa is also a lovely wordplay that means 'cà phê cà pháo' in Vietnamese, roughly translated as “Let’s go drink coffee!”
Telling the story ·
The illustrations take inspiration from the incredible journeys of first-class coffee beans, starting when harvested on the farms of Buon Me Thuot, undergone the preliminary process and manufacture to when finally served on the table as aromatic drinks at Kafa.
One of the most noticeable ideas in the illustration mindset to perfectly demonstrate the state and feeling of rustic and freshness is the reproduction of drawings from old Vietnamese stamps as well as woodcut printing. Opting for the natural drawing lines and the limited use of color also adds profound effect.
Sitting on tiny little stools and slowly enjoying a cup of drip coffee at Kafa while cherishing the view of hectic lifestyle as it is, without fail is one thing that anyone, including me, cannot wait to experience again.