Project /2020
Name: The Black Sheep
Industry: Brewery
Design: Brand Identity & Packaging
OVERVIEW
Black Sheep is a beer brand that contains a large number of beer flavors. It stands out for its originality and tradition.
BRAND RESEARCH
The Black Sheep is a project from the academy I worked on this year. The brand and packaging have been redesigned. It is based on a long tradition that the company has. The appearance of the sheep on the logo has been replaced by the appearance of a ram because the ram is the leader. I narrowed down the attributes to four strong attributes: strong, masculine, sophisticated and luxurious.
LOGO DESIGN
As creatives say, the design is about details. To get the right feeling of a visual brand identity even the roundness of corners matters, and sometimes that leads to a design challenge, as it was in our case. The logo is composed of organic shapes and free drawing without construction, and that makes it as natural and organic as the product itself. Defining the shape took more time than usual, but at the end of the day,
I successfully overcame this challenge by customizing the typeface to make it connect with the brand attributes. I double-check everything to make sure that the final logo looks balanced, and it's able to work on different sizes and responsive to work in different places.
PACKAGING DESIGN
Product packaging design can play an important role in helping people remember your product and in increasing brand awareness. Packaging becomes a silent salesman for your product. Proper product packaging design provides people with the right first impression even before they pick your product up from the store shelf. Also, when the shelf is stocked with several similar products, the right packaging can help you stand out from the rest. I attractively design the packaging and exhilarating look when consumers see it, and I colorfully designed the four packages to support the message that we want to convey, and the first impression of playfulness and friendliness.
