A concept I came up with to celebrate a great American Music Artist Kendrick Lamar and a classic sneaker silhouette one of the Top Global sportswear brands Nike, Inc. This campaign is a mashup of one of Nike's earliest signature sneakers the "Nike Cortez" featuring Compton, CA own, Kendrick Lamar. Lamar release a signature Cortez sneaker in 2018 as he toured the world on his 'DAMN TOUR. This is my idea what a mini campaign for it would look like. *This is a personal project and is no way affiliated with Nike Inc, Kendrick Lamar, Top Dawg Ent.*
