Elmhurst Dairy Rebrand Exercise
This student project reimagined  the branding and packaging for Elmhurst Dairy, New York City’s only dairy facility. The dairy produces  over 1.5 million gallons of milk per week and, because it does not have warehouse space on the property, gets the finished product out and onto store shelves within 48 hours, producing what the plant considers “the freshest milk in the City.”
This fun and friendly approach speaks to the brand’s New York City roots. Bursts of color on the packaging quickly catch the eye and allow the customer to more readily identify the fat content.
Elmhurst Dairy Rebrand Exercise
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Elmhurst Dairy Rebrand Exercise

A rebranding exercise conducted while studying graphic design at Fordham University
9
451
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Published: