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    How can we explain to the "Sky" customers the X Factor 2013 digital activities? App, Social media, Games and much more. Too many things to explai… Read More
    How can we explain to the "Sky" customers the X Factor 2013 digital activities? App, Social media, Games and much more. Too many things to explain in just one minute. We had just 3 hour to shoot our talent Alessandro Cattelan and after that just 5 days to finish whole post production. It was crazy but funny, above all when they used my hands instead of Cattelan's hands... Read Less
    Published:
Sky Italy Promo Commercial 130"
Promo concept: Pino Di Marco, Massimo Loiacono
Direction and editing: Pino Di Marco
Motion Design and Vfx concept: Massimo Loiacono 
Visual Fx supervisor: Massimo Loiacono
Visual Fx: Massimo Loiacono
2D & 3D Motion Design: Massimo Loiacono
Deadline:40 hours (5 days) using After Effects and Cinema 4D
The process