String of Kindness
Last year, the United Nation's put out a Call to Creatives around the world to help in raising awareness of Covid-19 through
what creatives do best. Out of the six topics presented in the open brief, our small creative team from ADA Digital Philippines, Inc., took on Kindness Contagion.
Our message was simple, that during these most trying times, your one small act of kindness is able to create a ripple of love and humanity. There is kindness in social distancing, in washing your hands, in giving what you can.
The team created a short video that hoped to inspire goodness.
Instagram Story Posts
The team also adapted the video into IG Story posts, and created variations of messages that shows the many ways you can be kind during quarantine.
Creative Team:
Lead Social: Luis Recto
Copywriter: Stephanie Oentoro
Copywriter and Music Composer: Ralph Manalansan
Art Director and Animator: Dhalaine Bautista
Designers: James Gonzales, Jayce Eduarte
