this is a logo design that is designed to fit the needs of a 3D media company. it was specified that the logo should be simple, modern and recognizable. the company wanted something that could be used in both a creative and a professional context.

I start with a text capital "R". This helps me visualize opportunities and also stay on track. I do not want to stray too far, have the final design be too ambitious, and miss my mark.

I always simplify the text letter. I ask myself "how much can I take away before it becomes too simple and vague?"

Here I began to try adding a 3D element to the "R" and remove the "V" entirely. It is called "R Visualizations" not "RV Visualizations".

I wanted to add a 3D element without having to add another part to the logo. I wanted the logo to be one piece to keep it simple and professional.