I was contacted by the owner of a small chain of restaurants in the Dominican Republic called "Kiero Patata". (I Like Potato) The base ingredient on all the dishes served at this restaurant are fresh made curly fries.
The owner wanted a fun monster character that aligned with his established brand aesthetic which used a simplified color palette of black and gold.
We provided several explorations, but the client fell in love with this potato shape inspired creature who apparently has no problem consuming his own kind. We also designed a funky brand pattern they can use for paper wrap and print collateral pieces as well.
Monster Spud Brand Character.
Monster Spud eating a Curly Fry.
Cruly Fry Brand Pattern Design.
Monster Spud says “Eat Your Pepperoni Fries!”.
Monster Spud says “I taste awesome with smoothies!”.