The owners of Crimson, Allison & Lonna, needed a video piece to promote their indiegogo campaign & had asked me if I could put this project together.

 

Having been a patron of their business for some time, I felt already well-acquainted with not only the feel of their business, but also their personalities.

 

I brought in my friend & mentor, Yael Braha to handle the principle camera work & Hiro Matsuo of The Corner Store Studios to record the audio.

 

We shot one lovely Thursday afternoon & I immediately began editing the footage that evening, using Final Cut Pro. I also worked a little in Motion to stabilize some of the shots as well as After Effects for some additional elements.

Be sure & visit their campaign indiegogo to make a pledge!