Positive Panties is a company that we decided to do a guerrilla campaign for. Positive Panties is a company founded by two women that create panties with positive quotes on them to inspire and bring joy and happiness to women who purchase them. For the guerrilla campaign, we placed a dresser filled with blank underwear and markers, so women could create their own quotes to inspire themselves or to spread a laugh to a friend. To our surprise word spread fast, and we were able to receive some positive feedback from these Positive Panties!
