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Killer hair salon rebrand based in Saint Benedicts Street, Auckland, NZ. Work created with Ellen&Ellen brand agency Auckland.
Killer Hair
Auckland, New Zealand
With a name like Killer hair this hair salon rebrand was a great opportunity to fulfill the promise of such a name. Leading with language rather than beauty shots begins to defy the conventional salon style and sets Killer apart.
The name and the strategy were the starting points for the personality and positioning for the brand. A challenging tone, edgy yet celebratory, five key messages, boldly stacked and cropped typography and ownable language complete the package. Creating a resonant, in your face appeal.
Themes include: 
– Integrating the word ‘Killer’ and related themes throughout reinforces the name of the salon.
– Celebrating the creativity and differences of hair and customers by weaving in colours and styles. 
– Challenging… your style portrays who you are and who you want to be. The messages combine your look with your attitude, and a bit of humour. 
– Embracing sayings and clichés with a twist.