PG's task was to develop brand of cycling equipment. 3biker is a brand of cycling wear and equipment for braveness, confidence, sport and adventure inspiration.
We coded a wing in the logo to reflect the character of the brand, because wing is a symbol of freedom, which fits into the number 3 of the brand name. Also, the spelling "3biker" is similar to how a cyclist bursts the air when riding fast.
Also, we chose a bright color combination - black and orange, which emphasizes the bold character of the brand, its desire to stand out and be yourself.
The project also included development on the Prestashop platform and optimization of the 3biker online-store, SMM launch.
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