Starwood Hotels & Resorts
Mobile Web / About [brand] pages
Role: Senior Digital Art Director, Global Brand Design
I was the creative lead on Starwood's web initiatives — with a focus on mobile. The "about [brand]" sections of these sites serve up a wealth of content at the user's fingertips. With each of Starwood's brands + SPG (Starwood Preferred Guest), there was an opportunity to streamline desktop content and make it tap-friendly.
About pages from Le Meridien, W Hotels and The Luxury Collection.
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About page from SPG / Starwood Preferred Guest — rich content, like embedded YouTube videos, as well as social media connections, were set up for each brand.
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Each site had to be translated into 9+ languages, which meant a flexible design grid was crucial — shown here is St. Regis.
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An example of "cards" designed and used on the site. Thumb-friendly recipes are easy to read, scroll and flip through.
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