One of the most traditional stores in Florianópolis, in the universe of babies and children, celebrated 30 years in 2020. To celebrate the anniversary, we redesigned the visual identity. 

The first step was the redesign of the brand, where we incorporated the little elephant as a mascot. The elephant is a symbol of good luck and prosperity. The color chart was already blue and yellow, but we left the tones more pastel, softening the palette.