The Pastry Shop is owned by the RainTree Hotels in Chennai. They make various delicious pastries,celebration cakes, rich chocolates and breads. The Pastry Shop also has the prefect ambience to enjoy your pastry with family and friends. The shop required a new packaging which goes along with the branding of the hotel and also giving a feeling of a pastry shop.

 

I worked on few concepts which were sent to the client as options for their packaging.

Concept doodles

Simplified forms derived from different element of pastries.

Illustrative

Using stamps on the packaging. Usually when a letter has to be delivered it requires a stamp, I tried using the same concept on the pasrty packaging. The stamps would have different kinds of pastries illustrated on it.

Simplifying the form of frosting on the cake.

These two concepts were selected to be sent to the client as options to choose from for their packaging.