LIT CBD-INFUSED AROMATHERAPY CANDLES
Project/
Brand Identity, Photography, Packaging, Social Media
Brief/
Lit is more than just a candle. It is a concept of relaxation that merges physical and mental decompression, using CBD and aromatherapy. Lit encourages people to indulge in self-care rituals that alleviate the stress and tension caused by modern day life.
Solution/
It was crucial for the visual identity of Lit to convey the feelings the user would experience while using the product. I went with a very moody and intriguing brand direction that balances playfulness with peace, and vintage with modern.
MOOD BOARD & LOGO DEVELOPMENT
PRINT ASSETS AND PRODUCT PHOTOGRAPHY
PRODUCT PACKAGING
INSTAGRAM POSTS
STORY SLIDES
MURAL SIGNAGE
