Christmas is a time for giving. To help the environment and raise funds for two of the most endangered animals in Portugal, the lynx and the tuna, we asked everyone to give a present to mother nature, by giving stuffed versions of our endangered species. 

IDEA

To communicate it, we created two adorable 3d characters of the animals and a website where kids and adults could interact by recording their voice to spread our message on social media. The 3D characters, a lynx and a tuna, were drawn and animated from scratch to star in the film that launched our digital campaign: Nature's defenders.