The goal of this project is to design custom Prudential Real Estate postcards to be made available to Prudential Real Estate agents who use QuantumDigital for their direct mail marketing.

I studied Prudential's branding to learn more about them and followed their brand guidelines.
Your Prudential Real Estate Agent postcard
After visiting their website, I noticed they displayed illustrated houses with blue background. So, I followed that style and created my own set of houses lined up with the main larger house as the focus. One of my best illustrated work. 

The logo is dynamically pulled from an agent's account so a white area is vital to give this a clean look. All text are editable to allow agent to edit copy.
Welcome to Prudential Real Estate postcard
One of Prudential's slogans, "Rock Solid in Real Estate", inspired me to use a background of a rock texture as shown above in blue color. I placed the yard sign in a photo of a house's front yard to make it seem realistic.
 
The logo is dynamically pulled from an agent's account so a white area is vital to give this a clean look. All text are editable to allow agent to edit copy.
Prudential For Sale postcard
This is one of the most important postcards that real estate agents need in order to market just listed and sold homes in the neighborhood quickly.
 
They are able to upload a house photo behind the Prudential yard sign I placed with editable text of "FOR SALE" and DBA name "Real Estate". All text on both sides are editable and logo pulled from an agent's account at QuantumDigital.
QuantumDigital makes targeted direct mail simple and fast. By combining 24-hour turnaround speed, easy-to-use tools, geo-mapping, and an affordable turnkey approach, QuantumDigital helps real estate professionals and small to medium-sized organizations target their marketing and reach customers faster.