西安泊寓高新店 Xi’an Port Apartment - 导视及环境图形

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西安泊寓高新旗舰店位于陕西省西安市雁塔区，总面积约6w平方米。业态为青年公寓及相配套的公共客厅、厨房、健身房等。

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我们在项目中尝试用橙色和灰色形成的高对比色提高导视在环境中识别度，使用更具年轻气质的中英文作为导视的识别字体，同时配合全新设计的icon系统，希望为泊寓的青年住户提供一个功能清晰、辨识度强、气质轻松、符合年轻人审美观的导视系统。

同时我们将泊寓的“小泊鹿”吉祥物融入1、2层通高的连廊壁画中，在进行品牌传播的同时，以大幅环境图形的方式强化了项目的年轻气质。

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创意总监：张烁
设计总监：王小阳
设计师：王小阳、曾秀婷
施工图：曾秀婷、邹景裕
插画：胡绮玲、李爽
摄影：方淳、陈溯

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建筑设计、室内设计：META-Project

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Xi’an Port Apartment High-tech Zone Flagship Store is located in Yanta area, Xi’an, Shanxi province, with total area of about 60 thousand m2. The business format is youth apartment and its supporting facilities such as public living room, kitchen and gym.

We chose orange and grey to form a high contrast color combination trying to improve the recognition degree of guide in the environment, and we used Chinese and English as the identification characters which has a higher sense of youth. Meanwhile, with the brand new icon system added, we are hoping to offer the young inhabitants of Port Apartment with a guide system which is clearly functioned and highly identifiable, and which has a relaxing atmosphere and a aesthetic that’s more appealing to the young people.

At the same time, we put the mascot of Port Apartment—“Xiaoyu Deer” into the corridor wall painting which is through the 1st and 2nd floor, trying to broaden the band communication and meanwhile to emphasize the youthful feature of the project with the large-size environment graphics.

Creative director: Zhang Shuo
Design Director: Wang Xiaoyang
Designers: Wang Xiaoyang, Zeng Xiuting
Construction drawings: Zeng Xiuting, Zou Jingyu
Illustrations: Hu Yiling, Li Shuang
Photography: Fang Chun, Chen Su

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Architectural design, interior design: META-Project