Brufen Power +
The Client
From the pharma giant Abbott, Brufen is a household name across the world in pain management medication.
The Brief
In a quest to expand itself in the market of Over The Counter Drugs, Brufen sought to introduce a brand of pain relief ointment and spray. The brief was to create a package design for a pain ointment / spray which would compete against the likes of Moov, Iodex, Volini, Himani etc, which are the current market leaders in the OTC topical pain management drugs in India.
Research
The research involved side by side comparison of the shape, size, colour, design etc in detail of the packaging of the potential competition. The research also involved asking Pharmacy Shopkeepers and Consumers about pain ointment brands in detail.
Design
From the findings in the research, we came up with three approaches, which would help the Brufen Power brand stand out in an already crowded and highly competitive segment of drugs.
This work shown here is a concept created for Abbott Brufen.
The creatives were created at Owlworx Design Studio, Bengaluru.
The creatives were created at Owlworx Design Studio, Bengaluru.
