Alliander – a Dutch utility company providing power to over 3 million households in The Netherlands – is facing a big challenge – transitioning to more sustainable energy production. To create a breeding ground for innovation Alliander started the process of simplifying it’s IT systems. We call this #Simplification.
We were challenged to capture the vision and goals of this ambitious project into animation. We chose a 3D marble run as a visual metaphor. Here we see employees stuck in slow and archaic software. Later, we see how #Simplification streamlines these processes. These improved and simple processes will eventually lay the groundwork for a new and better world.