Client:
Illustration
____
Cheryl W, is founded by Cheryl Wee in Singapore. It stands for Wellness & Weight Management for the young modern independent women. It aims to promote a positive wellness & weight management lifestyle. Through this brand, Cheryl Wee shares her years of personal experience battling with weight management problems and how she overcomes it.
We designed their new packaging based on the idea of their harmonious product colors. Each product's variant will have its own unique color, with the expanded palette comprising a set of diverse and joyful shades.
Their mission is to enhance women’s positive self image and beautify the world with beautiful women inside out by sincerely serving their valued clients’ at their best interest. Well branded products definitely look the part when it comes to gifts that send out a message of thoughtfulness and wellbeing for their customers. We have created a new packaging for Cheryl W that clarifies and enhances the platform’s presence as it expands into new products and sub-brands.
Alivea creative team worked closely with Cheryl W CEOs and partners on the redesign to develop a brand strategy and brand architecture that establishes a stylish and cohesive look and feel across different content verticals and products.
Enhancing women’s positive self image. Beautify the world with beautiful women inside out
Brand Mission
Sincerely serving their valued clients’ at their best interest.
Brand Philosophy
“Fit & Healthy is the new sexy. A lifestyle change, not a quick fix.”
Value Proposition
Advocating positive self image. Advocating wellness and healthy weight management
not at the expense of our clients’ health.
“Beauty shouldn’t be about changing yourself to achieve an ideal or be more socially acceptable. Real beauty, the interesting, truly pleasing kind, is about honoring the beauty within you and without you. It’s about knowing that someone else’s definition of pretty has no hold over you.”
― Golda Poretsky
