The CwPAMS toolkit outlines strategies and projects that a healthcare organisation could implement as part of an Antimicrobial Stewardship workplan and gives case study examples of the CwPAMS projects. The client requested a report-style document. They had an idea of the genre, and were aware of the need to make the information accessible to readers, and to create a document oriented towards action.

Coherence was sought at the macro level to make sure that the structure shows the relation between the topics. The idea was to use design to make the structure evident for the reader – hence easy to use.

Under a reader-centred perspective, the document was designed following a few main principles: 

- chunking into a few identifiable parts, which were given visual prominent boundaries; 

- use of infographics to incorporate image content; 

- symbols from infographics used as visual landmarks; 

- and sections of the document designed to explain the internal logic of the document.

All illustrations by Julie Carles.