first human hookah | branding

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྾ Commissioned project for the hookah bar ྾

izi station is a new brand founded in XXI century / st. petersburg.
after several years of working in the hookah sphere, they decided to take the next step

and build up their own label. the brand is based on the ‘easy and easier’

pay less for a better quality, and so, buy more.

// izi station

book covers

// branding

layout of internal pages

// grid

྾ Blonde leaf tobacco ྾

the name Virginia is obvious to some, it is named after a state in the USA of the same name and where it was first grown. Blonde leaf is another popular name which hints the tobacco color itself. The color is bright yellow in the beginning and after the process of drying is completed, the color turns to deep orange.

Traditionally, the drying process happened in a barn with the tobacco hanging upside down. The barns had flue systems. These flues transferred smoke from a nearby fire to warm the tobacco and dry it.

// izi station

outdoor advertising

// adds

Keep it simple, but in the highest level way

type design of a custom logotype.

// positioning development and complete visual brand identity.

྾ Dark leaf tobacco ྾

It’s a general name for a group of tobacco types which leaf colors range from brown to black, the color depends either on tobacco type or the tobacco production process. This means that the difference between dark leaf tobacco and blonde leaf tobacco is significant. There are many types and processes and the final product is also quite something else.

// hookah bar

bag for coal

// merch

྾ Fire dried tobacco ྾

a special process of drying. The leaves are slow-dried (smoked) in the early phase of curing. The type of wood has a strong influence of the resulting taste and properties of the final product. The leaves are also darker in color thanks to this process.

// shisha

vagon & 3kg box

// logistics

྾ The modern way ྾

you need an unglazed, shallow egy style bowl (preferably Turkish type). Pack it semi-dense with a wide enough gap between the foil and tobacco (we suggest using thin foil). Use 2-3 coals and start smoking right away, without preheating the bowl.

// smoke