LETEGR2 stands for Learning, Teaching and Learning to Teach in Greek as a Second / Foreign Language: Evidence from Different Learning Contexts. LETEGR2 refers to a postdoctoral research being conducted by a team of investigators under the auspices of the National Kapodistrian University of Athens. The study deals with the process of learning and teaching Greek as a second / foreign language. Its aim is to reveal more about the methods of learning and teaching, evaluate them, and trace good learning and teaching practice that will facilitate the process in the future. The principal investigator of LETEGR2 requested that we work on the branding so as to shape the visual identity of the program. The logo, inspired by the lines of ruled notebooks extensively used in education and the full stop as a punctuation mark, was designed using horizontal stripes of blue alternating with white. The colors chosen, even if not an azure shade of blue, are considered to be typically Greek. In order to build a consistent brand experience, the graphic solutions were applied to a variety of elements such as business cards, stationery, evaluation and data collection forms, conference credential tags and cloth handbags.
