Arto was a cafe & gelato shop located in Pekalongan, Jawa Tengah. Arto means family, where this shop can be a convinience and comforting place to spend time with people we love. The brand personality was comfort, family and modern. The Logogram consist of gelato cone and inversed coffee cup that symbolized product differentiation. Then the "Arto" word in handwritten style illustrate authenticity. This project was to create end to end design from branding, gelato sticker, coffee sticker, gelato cup, invitation, instagram feed, t-shirt until website mockup.
psd mock up: <a href='https://www.freepik.com/psd/mockup'>Mockup psd created by lcd2020 - www.freepik.com</a>
