Most Imaginative Bartender website redesign
UX/UI, Creative Direction and Design
The client requested a requested a redesign to the Most Imaginative Bartender contest site, which consisted of an age gate and an entry form, both of which were entirely copy. I concepted and designed a brand aware site that uses a slab serif for the headlines and subheads, evoking the craft feel of the bartender competition. To add visual depth and excitment, the layout is peppered with imagery from the previous years competition.
Initial site page after age gate, in situ
About sponsor page, showing merging of sponsor and USBG branding, in situ
Entry form, UX streamlined for easier entry, in situ
