Previously we had a logo that was great but there were some drawbacks of the previous logo because of which we had to redesign our brand visual identity.​​​​​​​​​​​​​​

The old logo had these drawbacks; quiet complex, too many colors, looked odd inside round shape, such as a profile image. While the new logo is more vibrant, more simple, more versatile, bold, flat and modern.

I started it with brainstorming a set of tangible keywords, and created a number of mood boards in order to create a unique brand identity.

These initial concepts were made after brainstorming the keywords and and taking inspiration from moodboards I created. Out of these symbols I select 3 best as the final contenders. I paired them with colors and typeface appropriate for its intended audience - a logo that reflects creativity, innovation and quality. The following best three were selected after discussing these concepts in different designers communities online, and social media groups.

Out of these three, concept 3 was chosen as our official logo.

P R I M A R Y   C O L O R S

Color blue was selected as our official brand color to show trust, serenity, stability, reliability, inspiration, and wisdom. Along with blue, black is used to show power, elegance, and sophistication.

A L T E R N A T I V E   C O L O R S

    

   

F O N T   F A M I L I E S

I N I T I A L   C O N C E P T S