People are at the very heart of business, so people shape the symbolism in the logo, imagery and tone of voice TakeTwo HR branding.

Two sisters came together to form TakeTwo HR and the name can be a play on words for film, a second glance and time. All this was explored through concepts before arriving at the final logo. 

The icon was formed, altered and dissected using the W of a handwriting-style typeface. The colour palette of bright colours bring vitality with strawberry and lime that pops with confidence. The primary typeface of soft curves are friendly, yet formal and professional.

A separate handwritten strapline logo teamed with the icon can be used on footers and in situation where the mission of TakeTwo HR is part of the conversation. The strapline logo uses the same typeface that is the basis for the primary TakeTwo HR icon. This maintains a sense of consistency and the whole package comes together to represent a passion for people through professional and approachable service.

The desktop image is part of the collection of assets created during the branding and identifies the colour values for reference during the creation of future branding. Other assets include social media versions of logos for profiles and business pages.