For this brief I was given a well known company and was asked to create a new product and at the same time rebrand it based on that companies values. I had to research the current style of the brand and what the products were but also ensure I appreciated and encorporated the company's ambitions and ideals within my work.
The Paul Smith brand had values such as; high standards, traditional, colourful, crisp and unique. It was from these values where the idea of creating Wine as their new product transpired. I felt that this product encaptured these values perfectly and the way in which I chose to design the new creation just emphasised this.
