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    We helped Western Athletic Clubs brand and execute Lifestyle Rewards, a loyalty program for the members of their exclusive and private sports res… Read More
    We helped Western Athletic Clubs brand and execute Lifestyle Rewards, a loyalty program for the members of their exclusive and private sports resorts throughout California. Our task was to design a campaign that matched the membership and demographic expectations. We carefully crafted a program identity, colors, patterns, and unique design elements to help make this stand apart from other marketing efforts. The roll-out was a blitz of visually cohesive materials combined with very unique touch point opportunities throughout each club and online. Response was immediate for thousands and for a select few, the prestigious WAC BLACK card was the ultimate reward. Talk about perks. Read Less
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