The work on the brand creation of the Spanish manufacturer of eco-cosmetics and eco-clothes began with the development of the logo. Based on the name, which elegantly combined the name of the bright bird and a reference to infinity, it was obvious that the image of the Puffin bird would be the basis of the logo. Our designers have compiled a mood board for the project, which reflected the main characteristics of the brand: 

ECOLOGICAL (Handmade lines and fonts), 

CONVENIENCE AND SIMPLICITY (Simple pure colors • The simplest geometric symbols), 

HIGH QUALITY (Balance in the logo • Strict colors and shapes), 

EASY, NATURAL (Smoothness of lines).

But building a brand isn't just about a logo. The next step was to create a corporate identity. We selected the corporate colors of the future brand, worked on the typography, and developed a series of corporate patterns stylized as collections for each season.