Shtoozim Yoplait (Launch)
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    The Hebrew name of Yoplait's new dairy delight for kids is combined of the words NONSENSE and the word RHYMES. This led the way to a nonsense bas… Read More
    The Hebrew name of Yoplait's new dairy delight for kids is combined of the words NONSENSE and the word RHYMES. This led the way to a nonsense based storyline, which somewhat resemble Dr. Seuss. Accordingly, for this commercial we've created a nonsensical, fantastic and colorful world, where each child's character is created using 2D technique with a touch of 3D and combined with shots of child's face. The soundtrack pays attribute to the storyline and describes what is portrayed visually. We invite you to join us as we take you through the development process of the design & CG work of the 'Shtoozim' world. Read Less
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Yoplait- Shtoozim
project launch (2010)
Development of paper characters
Sketches
Sketches of paper doll characters
Final character result. the has symbolize the flavors of product (yogurt)
Final character result. the has symbolize the flavors of product (yogurt) 
Sketches of the environment
Final environment 
Final result
An early sketch