Brand identity, packaging design and product CGI.
The logo and visual identity were created seeking affinity with the target audience, described as a people interested in meditation, pursuing enhanced health / mental focus through natural supplements, always on the cusp of learning about new health trends.
The logotype is strong enough to convey security and reliability while its organic handwritten lettering makes it more human and friendly to customers.
The visual identity presents a concept that imitates nature, suggesting a mountainous landscape, created in layers, with a rising or setting sun, free for people to interpret as they prefer. The shades of green create a very nice solid gradient while creating a perfect background to highlight the product's ingredients, written in an opposite color on the chromatic scale, creating in harmony the greatest possible contrast to highlight them.
The main product, the immune system booster with zinc, echinacea and elderberry was 3D modeled and rendered on Foundry Modo.
Visual Keywords: Approachable / Thoughtful / Youthful / Energetic / Contemplative / Aspirational / New-age / Natural / Holistic / Mindful
